Experience
Bridging scholarship, classrooms, and healthcare organizations
My professional path brings together university teaching, healthcare strategy, executive leadership, entrepreneurship, and research translation.
Academic leadership
Marketing education and curriculum development
I teach undergraduate and graduate marketing across multiple California State University campuses, designing courses that connect theory, current research, and professional application.
My academic work includes course redesign, online-learning quality assurance, student mentoring, university service, invited participation, and consistent evidence of teaching effectiveness.
Healthcare leadership
Strategy, access, innovation, and organizational execution
Before entering academia, I spent more than a decade in senior healthcare marketing, market-access, strategic-program, and innovation roles. My work required translating patient, provider, payer, and health-system needs into decisions that organizations could implement.
That experience now strengthens my research and teaching by grounding theory in the realities of complex institutions, stakeholder alignment, resource constraints, and implementation.
Professional practice & entrepreneurship
Research-informed strategy and brand building
Selective professional practice
I maintain a selective, research-informed marketing practice that helps small and mid-sized organizations translate consumer insight, research, data, and technology into practical growth strategies.
Engagements may include market research, positioning, customer journeys, go-to-market strategy, AI-supported marketing, and executive-ready recommendations.
Entrepreneurship and brand development
I built a premium chocolate brand from concept to national recognition, applying ethical sourcing, consumer insight, positioning, storytelling, and multichannel market development.
These entrepreneurial experiences provide applied cases for teaching and an additional perspective on how consumers, brands, and organizations create meaning.
