Inclusive learning
Welcoming participation, transparent expectations, multiple ways to engage, and respect for varied student experiences.
Teaching
Applied, inclusive, and research-informed marketing education
My teaching connects marketing theory to real decisions while creating clear, welcoming, and appropriately challenging learning environments.
Teaching philosophy
Students learn best when relevance and structure work together
I combine inclusive learning, active application, research literacy, transparent design, and ethical AI integration so students can understand marketing concepts and use them with judgment.
Applied instruction
Current brands, market research, simulations, role plays, guest speakers, and projects tied to professional decision-making.
Research-informed design
Activities and assessments aligned with learning outcomes, supported by evidence-based teaching practices.
Ethical AI integration
Helping students use AI thoughtfully for inquiry, analysis, communication, and responsible marketing practice.
Academic appointments
Teaching across California State University campuses
Cal State LA
Principles of Marketing, Consumer Behavior, Community-Based Social Marketing, Social Media Marketing, and Personal Selling.
CSUN
Principles of Marketing, International Marketing, Social Media Marketing, and Introduction to Business.
San Diego State
Selling Strategy and Practices and Cause Selling, with emphasis on ethical persuasion, relationships, and professional communication.
Evidence of impact
Selected teaching outcomes
Quantitative evaluations and institutional review consistently reinforce the themes students describe: clarity, preparation, engagement, real-world application, approachability, and care.
4.94/5Overall teaching effectiveness, CSULA Spring 2026
4.8/5Overall teaching effectiveness, CSUN Spring 2026
4.76/5Enthusiasm for the subject, SDSU Spring 2026
OutstandingCSULA departmental, chair, and dean review
Student perspectives
What students notice
“Professor Blackwell has been one of the most engaging and genuine professors I have taken at CSUN so far. She has made marketing interesting, and her energy is refreshing.”Anonymous student · California State University, Northridge
“The best part of this course was the valuable material and practical concepts that can be applied in real-world situations.”Anonymous student · San Diego State University
“One of the best professors I’ve ever had. Very clear speaker with plenty of real-world experience about the topics she teaches.”Anonymous student · California State University, Los Angeles
“The instructor created a welcoming and respectful environment where all students felt supported and encouraged to participate.”Anonymous student · San Diego State University
Course quality and design
Designing learning experiences that are clear and accessible
My preparation includes the ACUE Certificate in Effective College Instruction and formal online-course development using Quality Matters standards.
MKT 3210: Personal Selling was redesigned through Cal State LA’s Online Course Development Program using the Quality Matters Higher Education Rubric, Seventh Edition. After the amendment process, the course met expectations in a QM-Managed Preparatory Review conducted by a certified Quality Matters Master Reviewer.
Core design practices
- Alignment among objectives, activities, and assessments
- Accessible Canvas organization and learner support
- Transparent instructions and milestone-based projects
- Active learning and real-world application
- Ethical and purposeful use of AI